Guiding you to self-mastery through presence and awareness.

Unlocking potential and accelerating human performance through quiet practices, active listening, truthful conversations, full awareness, conscious intent, and a connection to self through the breath.

“Knowledge speaks, but wisdom listens.”

- Jimi Hendrix

Here’s a little about me. If you want to know more, let’s talk.

I’m typically engaged as a trusted advisor, confidant, and catalyst for growth and the fulfilment of potential through the quiet practices of awareness and presence, and of course, 30+ years of experience in business.

I provide insights, guidance, and space to breathe for individual leaders, CEOs, Founders, and organisations seeking balance, perspective, and growth.

A unique approach developed through immersion in traditional learning, practical life experience, modern science, and ancient wisdom.

  • For the left brain thinkers wondering if there’s more to me than awareness, presence, and meditation, this is for you.

    An entrepreneur at heart I’ve built, owned, operated, and managed businesses in multiple industry sectors since 1989, beginning with nightclubs, restaurants, and leisure facilities, later to manufacturing, marketing agencies, and technology startups to name a few.

    I’ve supported founders with strategy, growth, and fundraising and continue to do so whilst consciously embracing the advisor, mentor, and coach that’s been active in all of those roles.

    Primarily people-centric organisations, my life’s work, without me knowing it led me to develop a deep interest and understanding of human behaviour, performance, and potential which, although not always obvious, inevitably impacts personal and business performance.

    It’s this deep experience that has led to my unique approach to navigating transition, transformation, performance, and growth - to the accessing of genius and the reaching of our full potential.

    An approach that begins on the inside, with truth, awareness, and the courage to lead from the heart.

  • I spend time doing things I enjoy with people I love, so it’s here where my work with others often begins; discovering those things that are important, that make you smile on the inside, so you have a guide, measures, and balances from which to effect change.

    … because this is where our genius and potential lie.

    A meditator for 20+ years, I’ve studied ancient wisdom, explored the Vedas, the Sutras, and other texts in addition to modern science, and found my greatest teacher in the silence, in awareness, in deep listening and truthful, sometimes challenging conversations.

    A lifelong student of awareness, and presence I utilise tools and techniques such as coaching, breathwork, HeartMath, NLP, and Hypnosis, amongst other techniques to support the recovery of genius and the reaching of potential in others.

    Perhaps the most valuable of all these in helping others has been and continues to be my immersion in and the diversity of real-life experiences I’ve had, coupled with a deeply inquisitive nature, all of which have allowed me to live from a place of peace, joy, and the inherent human genius that’s available within every one of us, and that you deserve.

What others say about me.

Pete Craig is my long-term, go-to confidant. A man of extensive business experience, deep wisdom, and rich spirituality, he has been a trusted source of guidance for me and my family for many years in our business pursuits and projects. If you’ve come into contact with him and are considering working with him, you’ve reached home turf. My only advice is to dive in as soon as you possibly can.

- Marc-John Brown, Coach & Mentor, Founder Native Wisdom Hub

Pete was recommended by a friend who has used him regularly as part of his self-development to get through the stresses of being an entrepreneur. With this, I decided to adopt the same approach as I had also recently experienced some trauma. My experience with Pete has been fantastic as not only does he listen and provide solid advice; then it follows with an hour of breath-like meditation which not only was relaxing; I also found myself connecting more with my body, the rhythm of my breath and going on a trance like journey of self-discovery. I booked a 6 session class and I don’t regret it. I highly recommend Pete and this rebirthing experience especially if you want to stay at the top of your game.

— Matt Baker, Founder & Managing Director

I worked with Pete in his capacity as coach/mentor for 6 months last year. I’d met him a few times before this and was always drawn by his insight and wisdom, so when I got the opportunity to work with him in a more formal capacity, I jumped at the chance. I enjoyed our sessions together. I believed that he understood me and my business well and was able to encourage and challenge me to step up to a bigger and better version of myself. He was also encouraging and gave support in more of a mentoring capacity when I needed that instead. He helped me to take some big steps in my business that I probably wouldn’t have dared to take on my own.

- Melanie Coeshott, Career Coach and Mentor

Pete is someone I'd recommend highly. He is smart, ethical, and very experienced. On top of all that, he's just a genuinely lovely human being. I've had the pleasure of working with Pete in both my business and philanthropic endeavours and he has over-delivered every single time.

— Steve Bolton, Entrepreneur, and Investor

Time spent with Pete has proved extremely valuable to both me as an entrepreneur and founder and to my business at a strategic and implementation level. His knowledge, insights, and experience continue to support our growth and I’m extremely pleased to be working with him.

- Bruce Hurd, Technical Founder

I have been working with Pete for almost a year now, and I can't express enough how much I appreciate his level-headedness and his subtle yet powerful and long-lasting approach.

I'm constantly amazed at how Pete leads me through my confusion and helps me discover my truth, resulting in the clarity and tangible outcomes I need.

There's no drama or ostentatiousness in his methods. Pete is genuinely simple and effective!

Every time I bring up an issue and work through it with Pete, I almost always make measurable progress.

His guidance has been instrumental in my personal and professional growth!

- Joel Wertzberger - Spring Valley, NY

Not only is Pete quick and able to point you in the right direction, but he is also cool, calm, and collected, coupled with his friendly yet direct can-do attitude. Not only did he open my eyes, but he gave me the support, encouragement, and confidence to be able to achieve what others were doing, if not better.

— Suzie Parkus, Success Mentor

Since 2017 our business, through the help of Pete, has grown significantly. We had a number of pain problems as a business growing because we were expanding into new territory. Pete really held my hand, allowed me to break down hurdles in a systematic way, and allowed me to think very differently about long-term goals for the business and what we can achieve. I never thought specific goals would be achievable; Pete broke them down into bite-size chunks and made it all possible. I can’t speak more highly of Pete, and he is always there to pick up the telephone when needed, which is a massive accolade because not all mentors provide that level of service.

— George Ball, Founder

Pete is a great business thought leader, coach, problem-solver, active listener, and all-around gentleman. Having had the pleasure of knowing and working with him for a few years, I have seen firsthand how he seeks not only to 'get the business', but also the person behind the business. His passion for what he does is clearly evident and he often goes the extra mile to offer a helping hand or make introductions as required. I would highly recommend.

— Olu Olufote, Founder & CEO at MortgageLadder

Pete's character is special - he's someone you can always rely on for both advice and for doing what he says he's going to do, and in a way that you can trust. He's a rare kind of guy to find in the online world.

- Ryan Irving, Marketing Manager

“Silence isn’t empty, it’s full of answers when you're active in your listening”.

— Pete Craig

Insight, wisdom & transformation you won’t find on google.

This is my invitation to you…

Dive deep and step into true (self) leadership, feel all your emotions, and speak your truth, so you can tap into your genius potential.

Live, love, and lead from a place of truth, connection, and purpose

Curious? Let’s talk.